Internet Home Business Ideas

We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Each year the amount of money spend on services and goods on the internet explodes by billions of dollars. You can literally sell anything on the web if you know how to market the product and find customers. Some people used to say, “That ‘whatever product” won’t sell on the web.Then one day somebody with a new marketing twist would set up a web site selling the ‘whatever product’ with a new technique. And before you knew what was happening they would become the next millionaire.

You can do the same thing but you need two ingredients. You need a marketing plan and you must have a steady stream of customers, or traffic, to your site. Traffic takes a lot more work but it really is the easiest. For huge numbers of visitors you just need to get Google to love your site. Follow along to find out how you can apply this for a successful online buisness opportunity

Let’s say you are selling dog bowls. You job is to find a way to have Google send visitors who searched for dog bowls to your web page. The customer gets to your site, chooses a bowl he likes and buys it. It’s really quite simple. The only question is what to do to get Google to send traffic to you.

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example, Google will send people searching for dog bowls that has more people claimiing it is about dog bowls. This makes absolute sense. If people are saying you have good dog bowls at your website then Google thinks you have good dog bowls.

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. You are popular when it comes to dog bowls but not so much for cats. So if you get other web sites to give you votes for dog bowls in the popularity contest you will get dog bowl customers. If the other sites don’t vote for you in the cat bowl contest you will not get customers from Google looking for cat bowls.

One web site votes for another by linking to the second site. A link is an easy way for a web user to get from one site to another. You have most likely clicked on links thousands of times. They are usually blue and when you put your cursor on the words and click your mouse button you are instantly taken to another web page.

The great thing about links is the words used to build the link can be anything you want. This is great because a good web page designer will use the words to let you know what is on the page you are going to. For example, if the test link said Bob’s Site you would not understand what the web site targeted and you wouldn’t click the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that describe what a page is about are called anchor text. Google looks at anchor text as votes in the popularity contest.

Google keeps track of the anchor text whenever one website links to another. Every time your website gets linked to with the anchor text Great Dog Bowls you get another popularity vote for the term ‘Great Dog Bowls’. The more popular your site is for a particular anchor text the higher Google will place your site on the search result page when someone searches for that text. The anchor text a searcher uses in the search box is also known as a keyword.

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to purchase a great dog bowl I just type into the search box the term ‘great dog bowl’. Google visits every website to determine which site has the most popularity votes for that keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as your site really is about dog bowls, the majority of your site ranking will come from the text links other websites give you. Learn more about getting traffic at the Christian business opportunities blog.

Comments are closed.