The First Goal of Your Home Business Website
Have you stopped to consider the main purpose of your website? - because every aspect of your site's design depends on what you are trying to achieve.
- Is your goal to showcase your products?
- Is your primary purpose to sell?
- Is it to build your brand identity?
For most home business websites, the FIRST and most important purpose should be to build your mailing list.
THE PURPOSE-DESIGNED SITE
Design your site around that goal. Include content that will help you achieve that. Exclude stuff that won't. The principle here is… purpose dictates content. Purpose determines design.
Why is list building so important? Because this is how to maximize your opportunity to sell to your prospects.
- When you think about it, you only get ONE chance to tell your story to a website visitor.
- However if your visitors join your mailing list, you get repeated opportunities to talk with them - and from many different angles.
Once your visitor has consented to join your mailing list, you can…
* send HTML emails
* send plain text emails
* offer PDF reports
* invite them to download audio/visual presentations
* provide rebrandable reports they can pass on
* conduct subscriber-only webinars
* offer time limited discounts
* and more… once people have entered your sales funnel.
If your site is simply geared to making the sale, you miss all those opportunities to engage further with your prospects.
THE SECOND GOAL
After you've achieved your first goal (to build a mailing list of interested prospects), what should your second goal should be?
To establish a relationship of trust with your customers. Why? Because people buy from those they know, like and trust. How to achieve that goal is the subject for a whole new series of articles.
If you found that helpful, you might appreciate a copy of a book I've written called Home Business Profits Start Here -- I'd be pleased to send you a FREE copy.
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